This elective is designed to improve the writing skills of Design & Business students by focusing on developing written content for specific media formats. Specifically, students will spend the greater part of the module producing content for magazines, the themes/genres of which they will come up with in teams. The content will span analog and digital formats, as students delve into writing articles, columns, profiles, and content for social media, among others.
Students are introduced to the creative process of writing through lectures, in-class exercises, and peer workshops. Mastering basic and more advanced principles of composition will empower students to develop strategies for idea generation, revision, as well as effective editing and proofreading. In addition to hands-on writing exercises and assignments, students will also learn to identify and analyze different communication trends of cultural and social significance. This is done to emphasize the point that all communication is dynamic and must take into consideration the process of dissemination. Finally, the module will help students develop an individual professional tone of voice in writing as an overarching goal.

- Written Communication
- Rhetorical Strategies
- Cultural understanding
- Strategic Planning.

- Write about trends, fashion, and lifestyle
- Employ anthropological methods to collect relevant data
- Identify the potential for new markets and solutions by evaluating tendencies and market developments.

- Employ strategic and innovative writing processes individually and in collaboration
- Develop written presentations based on cultural analysis and a theoretical understanding of the material
- Communicate in relation to a specific magazine identity
- Employ analytical tools to identify reference points between the sender and the receiver of written
communication.