Københavns Erhvervsakademi

en

Lektionsplan

Forretningsplanlægning og -forståelse (EN)

From user needs to budgets

Mål

The student has acquired knowledge of:

  • the activities in the product development process.
  • the elements in the business model canvas (Osterwalder)
  • the elements of the business plan (Cyr)
  • how early decisions influence the business model and business plan.

Tema

This module will introduce you to the connection between the early product development activities and the final business model as well as the business plan. We will use Stuart Pughs approach to the product development process, Alex Osterwald's approach to modelling the structure of the business and Linda A. Cyr's appproach for the business plan. 

Litteratur

Cyr, L. (2007). Creating a business plan. Boston, Mass.: Harvard Business School Press, pp.7-13.

Pugh, S. (1990). Design Core: Market/user needs and demands, Total design. 1st ed. Addison-Wesley, pp.29-43.

Rodgers, P. and Milton, A. (2011). Identifying customer wants, needs and demands, Product design. 1st ed. London: Laurence King, pp.67-69.

Additionally reread your notes on how to conduct quantitative and qualitative research from last semester.

Business environment, industry and competition

Mål

The student has acquired knowledge of:

  • where and how to attain information about the business enviroment, industry and competition.
  • models to analyse information about the business environment, industry and competition.

The student has acquired the skills needed in the product development process to:

  • perform an analysis of the business environment, industry and competition

The student has acquired the competencies needed to:

  • transfer relevant knowledge and skills to product development projects.

Tema

This module touches upon data sources and analytical approaches to the business enviroment, industry and competition.

Litteratur

Cyr, L. (2007). Creating a business plan. Boston, Mass.: Harvard Business School Press, pp.29-46.

Market analysis

Mål

The student has acquired knowledge of:

  • where and how to attain relevant market data.
  • methods to analyse the market.

The student has acquired the skills needed in the product development process to:

  • perform a market analysis.

The student has acquired the competencies needed to:

  • transfer knowledge and skills to product development projects.

Tema

This module touches upon where and how attain relevant market and appropitate analytical models.

Litteratur

Cyr, L. (2007). Creating a business plan. Boston, Mass.: Harvard Business School Press, pp.49-53.

The business model

Mål

The student has acquired knowledge of:

  • Osterwalder's Business model canvas, including the terms:
    • Key partners
    • Key activities
    • Key resources
    • Value proposition
    • Customer relationships
    • Channels
    • Customer segments
    • Cost structure
    • Revenue stream

The student has acquired the skills needed in the product development process to:

  • analyse an existing business based on the structure of Osterwalder's business model canvas.

The student has acquired the competencies needed to:

  • develop a well-reasoned business model for product development projects.

Tema

Dette modul omhandler om elementerne i en forretningsmodel - og hvordan man ved skrue på disse elementer kan udvikle alternative modeller. Der præsenteres eksempler og de studerende arbejder selv med at analysere forskellige virksomheders forretningsmodeller.

Litteratur

Strategyzer (2011). Business Model Canvas Explained. [video] Available at: https://www.youtube.com/watch?v=QoAOzMTLP5s [Accessed 9 Aug. 2018].

The business plan

Mål

The student has acquired knowledge of:

  • the business plan, including the following sections:
    • Business description
    • Business environment analysis
    • Industry background
    • Competitive analysis
    • Market analysis 
    • Marketing plan
    • Operations plan
    • Management summary
    • Financial plan
    • Attachments and milestones

The student has acquired the skills needed in the product development process to:

  • develop a business plan based on factual knowledge about the user, the market conditions and the internal environment of the company.

The student has acquired the competencies needed to:

  • develop a well-reasoned business plan for product development projects.

Tema

Dette modul introducerer elementerne i forretningsplanen gennem eksempler og øvelser.

Litteratur

Cyr, L. (2007). Creating a business plan. Boston, Mass.: Harvard Business School Press, pp.23-28. 

Cyr, L. (2007). Creating a business plan. Boston, Mass.: Harvard Business School Press, pp.55-91.